Statement

Restraint in pursuit of refinement is not a denial of expression, rather a disciplined manipulation of line, space and color, creating and balancing aesthetic and functional composition using beautiful fabric as my medium and canvas, shaped and tailored into a clean silhouette with form and flow, designed to be “archt” I call suiting.

Story

Geoffrey D. Starks Jr. grew up in Little Rock, Arkansas where his first summer job was selling suits. After graduating with degrees in Advertising and Fine Art, Geoff turned his early love for fashion into a career. Working in fashion retail as a stylist, he began expressing his attitude toward men’s suiting.  Not always able to find the fit and fabric he meticulously imagined, in 2005 he started designing custom clothing under his alias, Geoff Duran to design suiting men couldn’t find in stores. Geoff noticed that his clients, like many other men were only wearing a traditional suit & tie or leisurewear. His desire to solve this overdressed-underdressed conundrum led him to address appropriateness unconventionally, with a tieless point of view. In 2018, under the premise that every dude needs a white formal shirt that doesn’t require a tie, Geoff released his iconic M5K™ (short for Mandarin 5000) All-White Series. This was more than turning a wardrobe staple into a statement of refined cool, it was a social protest and the start of Geoff delivering sartorial freedom to executive socialites everywhere. To complete his informal-formal aesthetic, Geoff designed the METROPOLIS™ cardigan blazer and HOLLYWOOD HIPSTER™ pant with one objective in mind- create the “best feeling, multi-style suiting that solves the ccognitive dissonance between conformity and individuality.