About

What started out as suiting men couldn’t find in stores, is today’s solution to the overdressed-underdressed conundrum, driven by the same passion and creativity. LA-brand, GEOFF DURAN (GD) Hip Luxury Tailoring, influenced by dandyism and hip-hop is informal-formal multi-style freestyle suiting with unconventional and unlimited appropriateness made to measure for executive socialites and custom designed for high-profile brands.

Made to Measure

Convenient, Personalized and Interactive.

GD Made To Measure bridges the gap between e-commerce and luxury retail, where you get expert in-store level customer service from the comfort of your home thru a live 1:1 virtual shopping experience. Real-time show of garments provide engaging explanation and dynamic close-up views for a clearer understanding of fabric, fit and features. Styles selected lead to a scheduled 1hr in-home/office fitting, which requires a $100-$200 non-refundable deposit. Once order is confirmed and submitted, cut, make and trim of the highest quality takes five weeks, during which you receive status updates. Before you know it, your beautiful GD piece is delivered to your door.

Custom Design

Recognizable Fashion Identities and Uniforms.

GD custom design is an exclusive service that fuses fashion and branding, transforming characteristic suiting into strategy and storytelling for a fashion identity or uniform with symbolic cultural relevance.  Retainer-based tiered services with objectives that drive recognition and revenue fit diverse needs and growth capacity. Each starts with a 1:1 virtual brand assessment and has milestones for specific deliverables. Personal and corporate brands benefit distinct commercial appeal and influence, stronger consumer connections, and memorable impressions. GD keeps brands in fashion and in character to achieve iconic status.