Brand
GEOFF DURAN is hip luxury tailoring where informal meets formal for unconventional and unlimited appropriateness influenced by Dandyism and hip-hop, solving men’s overdressed-underdressed conundrum rooted in the cognitive dissonance between conformity and individuality.
Designer
“Sartorial freedom is only obligated to appropriateness.”
Geoff Duran is refining the culture of cool with a vision of contemporary suiting that counters traditional formalities. His evolved tieless point of view is a fashion statement and social protest, advocating sartorial freedom.
Story
Geoffrey D. Starks Jr, aka Geoff Duran grew up in the Bible Belt South, in Little Rock, Arkansas where church and a summer job selling suits were his introduction to sartorialism. From wanting to be an architect, to earning degrees in Advertising and Fine Arts to starting a t-shirt line, fashion became his career. Working in fashion retail as a stylist, he began expressing his attitude toward men’s suiting. Not always able to find the fit and fabric he meticulously imagined, he started designing custom clothing under his alias, Geoff Duran. 2012- He designed the Taste Capsule for Renowned R&B Soul Balladeer, Kenny Lattimore’s tour and press wardrobe. 2014- He designed Derek Fisher’s sideline wardrobe in his inaugural season as head coach of the New York Knicks, for which GQ Magazine voted Fisher “Best Dressed NBA Coach of 2014.” Geoff noticed that his clients, like many other men were looking for a sophisticated medium between the traditional suit & tie and leisurewear. 2017- He designed his signature M5K™ shirt and Metropolis™ blazer as the quintessential look of tieless tailoring. 2018- He released his iconic M5K™ All-White Series under the premise that every dude needs a white formal shirt that doesn’t require a tie. The introduction of his M5K™ was more than turning a men’s wardrobe staple into a statement of refined cool, it was the start of delivering sartorial freedom to men everywhere. 2023- Geoff founded TAPE TALK, Measure of a Man™ reel series on Instagram to promote style & substance as a way of life.